Custom publishing, content marketing, branded content – no matter what you call it, the goal is the same: Engage consumers with compelling long-form content that creates a deeper relationship.
We know a thing or two about that as one of the largest agency-based custom publishers in the country.
Adding content to your marketing plan can boost search results, establish your brand as a thought leader, and create advocates and evangelists. Studies on the use of content in marketing consistently demonstrate that consumers spend significant amounts of time with branded content, engage more deeply with those brands and – more important – spend more on their products and services.
We specialize in creating and publishing long-form content that weaves a brand’s core attributes into “journalistic” stories that entertain, inform and educate consumers, whether online, in print or via any other channel. In fact, we’re channel agnostic: We believe that great content connects, no matter how it’s delivered. Maybe that’s because our capabilities include print and digital newsletters, websites, magazines, blog posts, e-mail, annual reports and even commemorative anniversary books.