Integrated Content Development
All content strategically planned and working together to maximize your message and your resources.
At CE, we have shifted our production philosophy from producing channel-specific individual executions to planning and developing content for use across all channels and executions. Content-centric production is more efficient, consistent, timely and flexible. It better positions our clients to fulfill future channel needs.
Our focus is on exploring the dynamic deployment of this content across a variety of channels. An example is an integrated menu of physical advertising, such as mail, magazine, out of home and catalogs/custom publications, along with digital/broadcast channels, such as websites, social forums, interactive TV, mobile forms, and even text formats. The key is the best combination of sight, sound, motion and words in formats and channels consumers are constantly adapting toward. While the channels are not surprising in themselves, the combination and the interactivity of using personal interests and other behaviors to better promote brands, products and services can unlock large marketer value.