Building product image for America’s leading supplier of water supply products.
BrassCraft, North America's leading provider of water supply products for builders and remodelers, has chosen CE to launch a revolutionary new product in the home plumbing category. CE will partner with BrassCraft to develop the product identity, as well as the communications launch, including research, strategy, positioning, messaging, creative development and production.
We are excited about the opportunity to generate some major buzz in the building materials industry and among the target audiences (including plumbers and remodelers/repair DIYers) when this game-changing plumbing product launches in 2011. Our work will include print, in-store POP, digital and social media.